Advertising in Amazon

Advertising in Amazon

6.9M

Expected Reach

Quick Commerce

Categories

About Advertising in Amazon

As one of India’s most trusted and widely used online shopping platforms, Amazon offers brands a high-impact advertising ecosystem to drive discovery, consideration, and conversion through engaging and interactive brand solutions, enabling direct access to households and premium visibility among a city-wide, affluent audience across diverse demographics, while Amazon Branding delivers a strong hyper-local advantage by influencing purchase decisions at the most critical moment—right at the point of sale.

Key Insights

Top Choice

Popular

Pamphlet Distribution

Pamphlet distribution can be executed through Amazon Fresh & Now orders, where flyers or pamphlets are inserted into delivery bags and handed directly to customers by Amazon’s delivery partners. Brands can choose from flexible options: distribution only (where pre-printed materials are provided by the brand; transportation of the printed material will be borne by the brand) or a combined solution of printing and distribution, which is generally recommended for better results. Pamphlets can be targeted based on specific areas (pincodes), product categories, or order-value segments. While additional targeting options are available, we recommend these three most effective methods, as excessive targeting may increase turnaround time and delay audience reach. Flyers are available in A5 sizes and can be printed on 90 GSM paper. A minimum order quantity of 1,50,000 pamphlets per brand is required. This advertising format is cost-effective and ideal for driving strong hyperlocal awareness.
Base Rate ✅

₹ 2.1 Per Pamphlet

Popular

Product Sampling

Product sampling can be done with Amazon Fresh & Now orders, where samples are placed inside delivery order and delivered to customers by Amazon’s delivery boy. These product samples target audiences based on pincode, citywise, category. Brands can opt for specific area targeting or general distribution. The maximum allowed sample weight is 50 grams; heavier samples will require prior approval. A minimum 2,00,000 quantity of samples must be provided for the campaign. Rate may vary based on the volume of the order.
Base Rate ✅

₹ 2.1 Per Unit

Popular

Paper Mailer

Paper Mailer Advertising allows brands to promote their products through branded stickers placed on amazon paper mailer bag, reaching customers directly at their doorstep. Brands can customize sticker designs to showcase their messaging, offers, or product visuals. Campaigns can be targeted by pincode, city, or specific areas, or distributed more broadly across available delivery locations. The minimum campaign quantity 2,00,000 and Rate may vary based on the volume of the order.
Base Rate ✅

₹ 2.63 Per Unit

Premium

Carry Bag

Carry Bag Branding offers brands high-visibility advertising by placing creatives on one side of Amazon Now's delivery bags, ensuring repeated exposure from order pickup to doorstep delivery. This format leverages everyday consumer interactions to drive strong brand recall across residential neighborhoods. The branding is available in paper bags available in standard size. Campaigns can be executed with pincode, category & city-wise targeting, allowing brands to tailor their reach based on specific markets and delivery volumes.
Base Rate ✅

₹ 7 Per Bag

Premium

On Box Sticker

On-Box Sticker Advertising allows brands to promote their products through branded stickers placed on Amazon delivery boxes, reaching customers directly at their doorstep. Brands can customize sticker designs to showcase their messaging, offers, or product visuals. Campaigns can be targeted by pincode, city, or specific areas, or distributed more broadly across available delivery locations. The minimum campaign quantity 40,000 and Rate may vary based on the volume of the order.
Base Rate ✅

₹ 12 Per Box

Premium

Booklet Distribution

Booklet distribution can be executed through Amazon Fresh & Now orders, where booklets are inserted into delivery bags and handed directly to customers by Amazon’s delivery partners. These booklet distribution target audiences based on pincode, citywise, category. Brands can opt for specific area targeting or general distribution. While additional targeting options are available, we recommend these three most effective methods, as excessive targeting may increase turnaround time and delay audience reach. Flyers are available in A5 & A4 sizes and can be printed on 90-100 GSM paper. A minimum order quantity of 50,000 booklets per brand is required. This advertising format is cost-effective and ideal for driving strong hyperlocal awareness.
Base Rate ✅

₹ 16 Per Inserts

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Amazon Advertising Cost

Advertising Option

TMA Offer

Place Ads

Pamphlet Distribution

₹ 2 Per Pamphlet

Book Ads Now

Product Sampling

₹ 2 Per Unit

Book Ads Now

Paper Mailer

₹ 2.25 Per Unit

Book Ads Now

Carry Bag

₹ 7 Per Bag

Book Ads Now

On Box Sticker

₹ 12 Per Box

Book Ads Now

Booklet Distribution

₹ 15 Per Inserts

Book Ads Now

About

Amazon Advertisement
Looking to reach consumers through Amazon advertising? The Media Ant helps brands plan and book advertising campaigns across available Amazon advertising formats in India.

Businesses can explore Amazon Ads campaigns for brand awareness, product launches, product sampling, promotional offers and hyperlocal marketing. Depending on campaign requirements and inventory availability, advertising options may include product sampling, pamphlet distribution, on box sticker and delivery partner jersey advertising.

From selecting the right format to planning locations, understanding Amazon advertising cost, checking available inventory and coordinating campaign execution, The Media Ant helps simplify the entire advertising process.

Get Amazon advertising rates for your campaign.

Amazon Marketing Services

Our Amazon marketing services help businesses identify advertising opportunities that match their marketing objectives, target audience, geography and budget.

Whether you are an FMCG brand launching a new product, a D2C company looking for product discovery, a startup entering a new market or a consumer brand looking for hyperlocal visibility, we can help you explore suitable Amazon advertising solutions.

Our services include:

  • Flipkart Minute media planning
  • Flipkart Minute advertising format selection
  • Campaign planning
  • Location-based campaign planning
  • Flipkart Minute advertising cost evaluation
  • Campaign booking
  • Artwork coordination
  • Campaign execution support
  • Proof-of-execution coordination

Looking to place your non-traditional ads? The Media Ant is one of India's leading Amazon advertising agencies, helping you with advertising and brand recognition needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures a one-stop solution for all your Amazon advertising needs.

We help you plan, buy, execute, and monitor your outdoor and non-traditional advertising campaigns across the country. Our in-house team ensures the best non-traditional branding plans at the best possible rates, with flawless execution of every campaign.
There are multiple advantages of advertising in Amazon. Being a relatively new media format, it is clutter-free and carries a novelty that helps brands stand out. It also requires a small starting budget, so you can experiment with a minimum investment and scale up once it works for you.

You can typically expect a discount on the card rate at the time of campaign closure. Add your chosen media to your bag on The Media Ant and look for the offer rate. As an authorised advertising agency, The Media Ant can help you place ads in Amazon and secure the best possible rates for your campaign.

Amazon Ads

Amazon Ads are often placed in unusual places or displayed in unique ways so as to catch the eye and command the attention of unsuspecting audiences. Through Amazon Ads, marketers can utilise more creative strategies for reaching consumers.

Amazon Advertising Rates

Amazon Advertising Rates may vary depending on what is quoted by the vendor. Various non-traditional advertising options are available at discounted rates, out of which brands and companies can select according to their requirements.

Our pricing models for Amazon Advertising Rates are some of the best in the market, offering advertisers some of the best options for hoarding advertising. 

Amazon India advertising rates may vary depending on what is quoted by the vendor. Various non-traditional advertising options are available at discounted rates, out of which brands and companies can select according to their requirements.

Our pricing models for Amazon India advertising rates are some of the best in the market, offering advertisers competitive options across every available format.

To check Amazon India advertisement rates, visit the "Top Choice" section on the Amazon India advertising page, which includes all the Amazon media options companies can choose from according to their requirements. You can check out the best discounted rates by adding a format to your bag on The Media Ant, where companies can pick the package most relevant to their needs.

Amazon Advertisement Rates

Looking for Non-Media Ad Rates? To check out Amazon Advertisement Rates, you can visit the “Top Choice” section, which is available on the “Amazon Advertisement” page, and will include all the Amazon media options the companies can choose from according to their requirements.


You can check out the best discounted Amazon Advertisement Rates by visiting the official website of The Media Ant. Companies can pick the package most relevant to their needs. 

Amazon Advertising Cost

Amazon Advertising Cost depends on the locality that the companies want their advertisements to target. Amazon Advertising Cost will also vary according to the non-traditional media option chosen by the advertiser.

Get the best rates to place your non-traditional advertising on The Media Ant

Amazon Advertising Agency

Looking to Place Your Non-Traditional Ads? The Media Ant is one of India’s leading non-media advertising agencies that helps you with advertising and brand recognition needs.

With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your outdoor advertising needs. 

We help you plan, buy, execute and monitor all your outdoor and non-traditional advertising campaigns across the country. Our in-house team ensures to provide you with the best non-traditional branding plans at the best possible rates available and flawless execution of your non-traditional advertising.

Our best rates for advertising on non-traditional platforms are available online on our website. As part of the execution process in non-traditional advertising, The Media Ant will provide advertisers with images. Check the best rates to advertise your brand on outdoor and non-traditional platforms in The Media Ant's outdoor advertising planning tools.

You can contact us by phone or Email. The Media Ant contact details are available in the Contact Us section of our website.

FAQS

How much does it cost to advertise on Amazon?

Costs vary by format, pamphlet distribution, product sampling, carry-bag branding, and jersey sponsorship are all priced differently, and rates shift further based on city, volume, and campaign duration. Add a format to your bag on The Media Ant to see the current discounted rate.

What is the minimum order quantity for a Amazon campaign?
Most formats require a minimum commitment — typically large volumes for pamphlets and product sampling, and a smaller minimum for jersey sponsorship. Exact numbers depend on the format chosen.

How long does it take to launch a Amazon ad campaign?
Once availability is confirmed and artwork is submitted, campaigns can go live quickly. Execution proof, in the form of images and videos, is typically shared within 2 working days of the activity going live.

Do rates change based on campaign duration?
Yes. Longer campaign durations and higher volumes typically unlock better discounted rates compared to shorter, smaller bookings.

Can I target specific cities or store locations?
Yes. Amazon advertising formats can be planned by city, pincode, or a defined radius around specific stores, allowing for precise hyperlocal targeting.

How is the audience for Amazon ads targeted?
Targeting is typically done by pincode, product category, order value, or a defined radius around specific Amazon delivery hub. This allows brands to reach a very specific, relevant audience rather than a broad, untargeted one.

Can I customise a Amazon campaign for a product launch or festive season?
Yes. Amazon advertising formats are well suited to time-bound campaigns like new product launches, festive promotions, and seasonal offers, since they can be planned around specific dates, cities, and audience segments.

Is pamphlet distribution better than product sampling for my brand? 
Pamphlet distribution is generally more cost-effective and works well for pure brand awareness, while product sampling is better suited for trial-led categories like food, beverages, and personal care where customers benefit from experiencing the product directly.

Who can I contact to plan a campaign?

Write to help@TheMediaAnt.com or get in touch with The Media Ant's team for planning support, rate cards, and campaign booking.